![]() It would have been easy to “pump” the numbers by quoting GMV here, but the founders (and sophisticated investors) know that metric holds little meaning. In addition, I like how this graph shows revenues and not gross merchandise value (GMV). ![]() The revenue dipped the month before, too, which isn’t addressed, but the graph shows explosive growth in the six months since then. The dip in revenue is bad, but highlighting it with the arrow and an explanation goes a long way toward ameliorating concerns. What works about this slide: There was a dip in revenue, but it turns out the company had a great reason for that: It had to throw a merchant off the site for being dishonest. This slide looks pretty simple, but it conveys a lot of data: Sharp growth, some cumulative figures and some lovely indications of a company on a steep growth trajectory. Opening with a traction slide requires you to explain what the traction represents. Once you have traction, the question becomes how much it costs to acquire new customers, what those customers are worth and how big the market is. It almost doesn’t matter what else is wrong in the business, if you are making sales, you’re on to something. My take is always: If you have revenue, it means you’ve proven you can pull off the hardest part of building a startup. Image Credits: Supliful/TechCrunch/TrulytellWhat do you do when you have a company that has a few challenges with fundraising but a ton of promising traction? But I figured if an investor needed to google CPG, there’s no way they would invest in this space, so I left it as the slightly obscure TLA it is. We hope the graphic on this slide tells an important part of the story, but there may be better ways to illustrate Supliful’s core business model.įinally, I spent some time considering if we should spell out what CPG (consumer packaged goods) stands for. ![]() We could also have specified that this is a B2B2C company, but we figured an astute investor might figure that out given the info here. It’s a little sneaky, perhaps, but we figured we didn’t want to prejudice investors unduly - let’s get them excited about the company and its potential! We decided not to include that on this slide and made sure to use slide 2 (traction) to show off what the company is currently doing. That might “disqualify” it for a lot of investors who have location as part of their investment thesis. What could be improved: This company is based in Riga, Latvia, which is in north-eastern Europe. It imparts a lot of information that would enable an investor to get to a quick “no” in case the round size, industry or overall business idea is unappealing to them. What works about this slide: It clearly sets the pace for what’s to come. With that out of the way, let’s do this! Slide 1: Cover slide If you’re a founder raising money, this is the most bang for your buck you’ll get. Yes, you should absolutely subscribe to TechCrunch+: Did I mention that we have nearly 50 sample pitch decks, complete with commentary, and an additional 30 to 40 articles breaking down every imaginable aspect of pitching and pitch decks? So we will cover the first five slides here and we’ll stick the remaining 15 behind the paywall. I’m also going to explain what could be improved upon or where investors may bring up hard questions. ![]() We’re going to do things differently this week: I’m going to break down every single slide in detail and explain why they work and what works about them. We’re looking for more unique pitch decks to tear down, so if you want to submit your own, here’s how you can do that. There are still some issues, and in this post, we will take them apart to learn what could be improved and how we’d do that. Okay, we didn’t quite get it 100% perfect. Pitch Deck Teardown: Supliful’s $1M seed deck
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